Search Marketing & Google Adwords Campaign Management

Pay Per Click (PPC) Advertising is recognised as one of the most efficient ways for businesses to quickly receive targeted, measurable website traffic. After a business launches a Search Engine Optimization (SEO) campaign, there may be a delay in achieving measurable results due to the nature of the Google Search Algorithm. Google Adwords and PPC can provide traffic during this interval, and is also capable of supplying an ongoing stream of profitable website visits — even after an SEO campaign has achieved its major goals. With a well-run PPC campaign, your business whether on the Gold Coast, Sydney, Melbourne or Brisbane, will start to receive targeted leads the day the campaign is activated, and you will have the ability to control every aspect of the PPC account on a moment-by-moment basis.

As more businesses coming online, how can you ensure that customers are first attracted to your site before your competitors? Simple! By coming up top on the search engine results pages. However getting your site up on the very first page is a totally different ball game altogether. Ingage Media is your trusted partner to help you site jump above the competition and garner maximum coverage on Search Engine Results Pages (SERP), through multiple, yet highly effective Internet marketing tools.

Google AdWords advertising is one such innovative measure that Ingage Media employs to showcase your brand on search engines such as Google, MSN and Yahoo. What this means that is that no matter what query users look up, you brand will get a place of prominence of major search engines. This leads to a high level of visibility of your brand power online and thus drives an enhanced and sustained traffic to our website for long term.

Google Adwords Management

Why use Ingage Media for your AdWords needs?

Ingage Media is well aware of how to best leverage the power of pay-per-click campaigns to your benefit. It is a proven method of advertising your brand over the online space and has created many success stories in the past. However the way this method is utilized to achieve maximum benefits depends on clever strategising and shrewd utilization of resources to garner highest traffic flow to your site. We enable well planned campaign management that is so critical for the success of this approach. Ingage’s Campaigns are well targeted, reasonably priced, and relevant to your growth needs. Our team ensures total transparency on any purchases and also helps you to monitor our strategic bids.

Google Adwords and Pay Per Click (PPC) Advertising are two reliable and efficient ways for businesses to rapidly gather targeted, measurable website traffic.PPC also helps in the critical time frame where considerable results are yet to come in from SEO campaign launched recently by the company. Even when an existing SEO programme has delivered results, PPC still helps to direct a good a volume of traffic to your site.

Location Based AdWords for Local Business

Ingage Media helps drive location based AdWords, so that customers from nearby locality or region are the ones most likely to deal with you. If a customer from the Gold Coast wants to look up a Doctor on the Net, he or she will prefer a doctor from the Gold Coast rather than from Brisbane or from Sydney. That is the power of location based targeting and this is precisely what we do for emerging businesses.

Ingage Media employs different methods such as Google Maps and location customisation (with address and phone number) so that the visitors that come to your site are more often the ones that get easily converted.

The power of Google AdWords

Benefits of using Google AdWords as an Internet marketing tool and Ingage Media as your Google Adwords Management Division

  1. Increase traffic to your website

  2. Prominently showcase your brand offering to customers

  3. Enhance your visibility and allow more and more users to be aware of your products or services

  4. You can now avail of targeted approach rather than reaching out to random audience

  5. AdWords can also help generate new potentials over Internet through targeted location or languages

  6. Ingage Media works with you to choose your budget and determine your sending and helps designs customized packages exclusively for your budget and your business needs

  7. With our cost-per-click option, you get to pay only when there are re-directs happening to your site. This way you have better control over your online marketing budget when you work with Ingage’s professionals.

What is Google AdWords?

Google is the the search engine of choice for the majority of people searching on the internet. It is the first site that a user goes to look up an answer to a query. It is also the most successful PPC platform currently allowing business to grow by leaps and bounds by staying on the first page of Google through Google adverts. The direct advertising approach of Google AdWords allows you to detail your business services by location and by target audience. This is what drives the essence of SEM/PPC and makes Google AdWords the key platform for Internet advertising. Their affiliation to other strong networks such as YouTube and Gmail are an added plus point.

Why should you use Google AdWords?

With Ingage Media’s Google advertising campaign management packages, budgets remain flexible, options are varied and results are measurable. Together they make a very good reason for upcoming businesses to enroll for Google AdWords as a part of their online marketing strategies. Ingage Medai helps you drive highest ROI through much higher traffic and better chances of sales conversions.

Ingage Media has hands on experience on various strategies that help grab maximum eyeballs on the Internet. Some of our competencies include –

  1. Deep dive and significant investment of time into understanding initial business requirement

  2. Market analysis, competitor analysis, keyword analysis

  3. Tailor made solutions as per your marketing budget

  4. Website review to ensure to attract Google as well as humans

  5. Integrating well thought out ads with Google algorithm to facilitate coming on top of SERPs

  6. Extensive Keyword Phrase research with dynamic implementation

  7. Design and develop creative and appealing ads, test and display

  8. Ad scheduling and location based targeting

  9. Advanced bid management

  10. Elaborate reporting and analysis

Ingage Media will continuously communicate with your business managers to determine the best way to show your ads in the right place at the right time for the right set of audience.

Ingage Media imlements a  monthly schedule of activities that drives your AdWords campaign on an on-going basis and thus help achieve result continuously and over the long term. These include steps such as:

  1. Regular monitoring of campaign performance

  2. Extensive review, implementation and tracking of campaign

  3. Revision and optimizing of AdWords done to speed up results

  4. Continuous keyword research to maintain relevance

  5. Keep focus on periodic budget spends to stay on track with overall campaign budgetary allocation

  6. Ongoing competitive research

  7. Release weekly/monthly statements, reports and invoices

  8. Harnessing the power of Google and its feature set for your business growth

  9. Adopting new algorithms and processes released by Google so that the campaign stays fresh and continues to drive traffic.

Ingage Media can setup and manage your Google AdWords account and campaigns. Contact us today to discuss your Adwords and PPC requirements. Tel: 07 5641 2520 or Mobile:0414 015 209